Mark Centoni
Back to all work
Plastiq
Roles: Lead Software EngineerMartech ArchitectProduct Engineering Manager
Client website: www.plastiq.com

I was the lead engineer and architect of the go-to-market tech stack for Plastiq before moving to a product engineering manager role leading the team working on the acquisition funnel, product settings and compliance. As owner of GTM tech, I designed, implemented and integrated a stack that included the public marketing site and CMS, Segment, Braze, Salesforce, Heap and other tools. The product team I led implemented SaaS subscriptions, business and user settings, beneficial owner compliance and experiments in the acquisition and upgrade flows.

Plastiq: SaaS Subscriptions

plastiq saas

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Led the team working on the first generation of a SaaS product including:

  • Customer and account team subscription management
  • Triggered email and in-app subscription messaging
  • Registration and upsell and feature gating for two product lines
  • Built on the Chargebee subscription management platform

Plastiq: Marketing Website

Plastiq Pay Pro SaaS product page

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I built several iterations of the marketing site as lead engineer and integrated translation and localization, anonymous visitor data into the customer data funnel, analytics, experimentation, marketing and sales automation and content management. When I moved to management, I led both product and go-to-market engineering.

Plastiq: Compliance

plastiq compliance

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As a payments company, Plastiq had to comply with data collection, reporting and know your business rules. I led the product team working on key compliance and data integrations.

Plastiq: Settings

plastiq settings

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I led the engineering team creating app settings for managing integrations, subscriptions, user and business data and teams.

Plastiq: Registration flow

Plastiq registration start page

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The team I managed built and ran growth experiments in the registration and upsell funnels.

  • Product led growth experiments and feature flags for the product team
  • Enabled the marketing team to run their own experiments with marketing automation, product tour, machine learning and customer data platform integrations
  • Integrated SaaS pricing and multiple product line branches into registration